Digital Marketing Trends for 2015

The digital marketing trends that dominated 2014 are history, and it’s now time to focus on 2015. As an ever-changing landscape, online marketing is due to experience major shifts that can spell the difference between success and failure for the participants. Here are some of these developments:

Mobile first – Stemming from last year’s mobile marketing boom, the increasing importance of focusing on mobile marketing will be the prominent concept of 2015. Marketers would need to adjust to the ever-growing number of users accessing information primarily through mobile devices. Continue reading