Digital Marketing Mistakes to Avoid this Year

It’s still a wee bit early in 2015, but the digital marketing arena is still as loud as ever. That being said, the noise is bound to make some digital marketers commit mistakes that may spell the difference between success and failure. Here’s what to stay away from:

Poor planning– Put it in this situation: constructing a house is impossible without a plan, and such a statement rings true in the field of digital marketing. How are you going to build a strong digital emporium if you don’t know what to do and how to do it? Understanding the marketplace, defining objectives, and setting a budget are key preparatory steps that must never be ignored. Continue reading