Developing a Sound ORM Strategy

Not every business will have a straight path to success. Some could experience low sales, then gradually get on their feet after a period of time. Unfortunately, there can be those that are completely hampered by negative feedback from customers and other sources. For a business to weather such storms, its digital marketing strategy must be supported by sound online reputation management (ORM). Continue reading

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Make Your Social Media Work: Notes from a Digital Marketing Consultant

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Social media is one of the most powerful digital marketing strategy tools you can use to grow your business. You can create an account for free in virtually all platforms and reach a broad range of audiences, allowing you to connect while discovering new market niches to exploit. While social media channels are useful tools for business, you need to ask yourself if you are effectively using the system. If your social media efforts do not seem to be generating any new leads or conversions for you, you need to alter your approach.

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Staying Ahead of Google

One of the key aspects in a successful SEO campaign is to make certain that a website is keeping in line with any Google updates that may have taken place. This is even more critical for the up-and-coming Australian business, for improper marketing strategies can actually cause rankings to drop. Weak rankings equate to less inbound hits and, ultimately, lower conversion rates. What are the two concerns to keep in mind?
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