Australia is a diverse country that is comprised of numerous ethnicities. In fact, there is a large number of people who speak more than just English—18.2 percent to be exact. That’s roughly 3.9 million people.
It would be wise for professional firms to take advantage of this market, and one of the best ways to do so would be to adopt a multilingual digital marketing strategy. Here are some of the reasons why you should look into doing so:
Most Competitors Ignore This
There’s a very good chance that your competitors have ignored a multilingual approach to digital marketing, which essentially means you’re tapping a market that many others have not. It’s best to grab a foothold now, rather than wait for your competitors to do so first. This way, your firm truly is “one step ahead of the competition”.
Not everyone phrases words the same way, which makes for different search queries. This is especially true for people who grew up in a different country and now reside in Australia. Doing your research into these cultural nuances can yield a mine of new keywords you can target, keywords you’ll probably rank highly for due to a lack of competitors targeting those keywords.