Digitalization is rapidly changing the face of business, at a pace faster than ever before, and the development of a digital marketing strategy has become the hallmark of every progressive company. Chief marketing officers are becoming increasingly aware that digital marketing strategy, if implemented correctly, is foolproof way to target the correct channels – affiliate marketing, display advertising and so on – and make their business stand out from the competition.
Australia is a diverse country that is comprised of numerous ethnicities. In fact, there is a large number of people who speak more than just English—18.2 percent to be exact. That’s roughly 3.9 million people.
Not every business will have a straight path to success. Some could experience low sales, then gradually get on their feet after a period of time. Unfortunately, there can be those that are completely hampered by negative feedback from customers and other sources. For a business to weather such storms, its digital marketing strategy must be supported by sound online reputation management (ORM). Continue reading
One of the key aspects in a successful SEO campaign is to make certain that a website is keeping in line with any Google updates that may have taken place. This is even more critical for the up-and-coming Australian business, for improper marketing strategies can actually cause rankings to drop. Weak rankings equate to less inbound hits and, ultimately, lower conversion rates. What are the two concerns to keep in mind?
In today’s technologically-savvy generation, having any form of online channel, webpage, or social media account, either for personal or business purposes, is necessary. For businesses desiring further growth and development, aside from having a website, utilizing other digital marketing strategies is essential in directing traffic and increasing their sales through certain transactions.
In relation to this, professional service providers like law firms are no exception to the rule, despite their services being different from the usual organizations seen on the World Wide Web. Here are some inside information to assist law firms who are still making their way into the internet and those already there. Continue reading
Your business already has a website, and you have utilised almost every digital marketing strategy in the book, from search engine and social media optimisation to content marketing. However, are visitors still hesitant to visit your website despite all these efforts? The issue might lie on your business website. There are several possibilities why it’s driving away customers instead.
Bad Web Design
From poor colour coordination to sloppily-designed navigations and menus, bad web design can put off prospective customers. Users simply do not like websites with hard-to-read information, fuzzy graphics, and indecipherable images. Continue reading
It’s still a wee bit early in 2015, but the digital marketing arena is still as loud as ever. That being said, the noise is bound to make some digital marketers commit mistakes that may spell the difference between success and failure. Here’s what to stay away from:
Poor planning– Put it in this situation: constructing a house is impossible without a plan, and such a statement rings true in the field of digital marketing. How are you going to build a strong digital emporium if you don’t know what to do and how to do it? Understanding the marketplace, defining objectives, and setting a budget are key preparatory steps that must never be ignored. Continue reading