An Introduction to Digital Market Strategy for Business Owners

Digitalization is rapidly changing the face of business, at a pace faster than ever before, and the development of a digital marketing strategy has become the hallmark of every progressive company. Chief marketing officers are becoming increasingly aware that digital marketing strategy, if implemented correctly, is foolproof way to target the correct channels – affiliate marketing, display advertising and so on – and make their business stand out from the competition.
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Making Sure Your Content Reaches Top SEO Standards

Today, most successful businesses have a website. Without a digital presence, you lose out on a significant part of your market. While it’s likely your venture has its own site, there’s a chance your content isn’t up to scratch. To ensure your SEO tactics are winning ones, now’s a good time to analyse your content strategy.
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Developing a Sound ORM Strategy

Not every business will have a straight path to success. Some could experience low sales, then gradually get on their feet after a period of time. Unfortunately, there can be those that are completely hampered by negative feedback from customers and other sources. For a business to weather such storms, its digital marketing strategy must be supported by sound online reputation management (ORM). Continue reading

Staying Ahead of Google

One of the key aspects in a successful SEO campaign is to make certain that a website is keeping in line with any Google updates that may have taken place. This is even more critical for the up-and-coming Australian business, for improper marketing strategies can actually cause rankings to drop. Weak rankings equate to less inbound hits and, ultimately, lower conversion rates. What are the two concerns to keep in mind?
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Digital Marketing Strategies to Get You Started

Digital marketing has become integral to any online marketing strategy. Millions of people tune in to the World Wide Web for various needs—from information to shopping—and business owners understand that digital marketing is one of the ways to reach out to consumers and their target audience, and engage them. To design their strategy for their clients’ goal of visibility and relevance, digital marketers need to keep in mind a few things:

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